Is there too much information too handle? Does the volume of information available to us dilute our intake of quality?
The consequence of the information explosion is that it is increasingly difficult to know what to look at. What book to read, which movie to see, which blog to follow, who to watch on twitter... Time is a diminishing asset as more and more sources compete for our attention.
Because of this at 5point9 we believe that the mediums which allow us to filter which information are increasingly critical.
The Man Booker prize is proving to be the most popular yet. This is an example of this high value filtering which people are looking to increasingly with the information explosion. Going for over 40 years the award is ran each year and whittles down the contenders to a shortlist and is an old world example of filtering. There is of course other trusted sources of information that we use, both new and old world: trusted blogs, industry leaders, Top of the Pops (?). We believe that with the increased competition for our time brands (competitions) like the Man Booker will be increasingly popular.
In the context of the work place we have the same issue. Most large organisations have several portals or disparate silos of information - where should you turn first? There is a need for some analysis, whether automated or manual to give the user the detail they need. Clever algorithms and behavioural analysis can do a huge amount as well as other sinews of automated intelligence. As we saw with Google when they started to look at human intervention it opens up a lot of questions in terms of who should control information and what are the consequences?
Thanks,
5point9