Tesco wanted to take market share without increasing the number of stores. A name refresh and a “let the store come the people” idea.
There was a recent study that showed that the number of smart phones being activated each day is more than the number of people being born in the World. The trends and market share in the below presentation from Microsoft tag is staggering and the opportunities for retailers to maximise this is phenomenal.
As mentioned in the intro, Tesco are working to increase market share using QR codes in the metro to give busy commuters the ability to shop while they wait for the train to do their weekly shop. This is the most interesting use of the QR / Tags that we have seen and it is a really smart way to grow whilst also giving your customers a unique experience. This follows the trends of retail utilising the smart phone explosion and we believe that this will continue to proliferate.
As consumers continue to use their smart phones while in the store to do price comparisons or find out more detail of the product. The retailer needs to do more to tailor this experience and is in a unique position to personalise the shopping experience.
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